Copywriter for Creative Businesses
Hey there creative
Brilliant work deserves brilliant words.
Does this sound familiar?
You’re a talented creative with big ideas, a strong offer, and the expertise to back it up…
…but something’s falling flat when it comes to your copywriting.
Maybe you’re…
✍️ Wondering if your messaging is really landing.
✍️ Attracting the wrong kinds of clients - or not enough of them.
✍️ Getting fewer enquiries than you’d expect.
✍️ Ready for your copy to work harder - converting interest into action.
Here’s the good news
You don’t need a total overhaul - just messaging that connects.
That’s where I come in.
I help creative teams and small businesses craft clear, engaging copy that speaks to the right audience, captures your unique voice, and helps you achieve your goals.
Let’s get started.
My passion for working with creative businesses comes from running my own since 2016.
I spent my early career as a freelance journalist in London, interviewing fascinating people about their creative projects and how they wanted to change the world.
I loved hearing about those forging their own paths — whether starting companies, launching creative ventures, or building something meaningful outside traditional career routes.
Most of these creatives were incredible at describing what they did - but they needed a little help telling their stories on paper (or, let’s be honest, screen…)
That’s where my copywriting journey began.
Hey, I’m Rachel - copywriter for creative businesses full of spark
Three ways I can help your creative business
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Copy Audit
The Creative Copy Audit is my all-in-one consultancy service, where you can get your website, newsletter or blog content reviewed by a professional copywriter.
I’ll take the guesswork out of your website copy and give you clear, actionable insights to improve your website copywriting - so you can attract the clients you want and deserve.
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Website Rewrite
The Creative Website Rewrite is the option for creatives who just want the whole dang copywriting process done for them.
We’ll work together to make sure your web copy showcases your personality and attracts the right audience, so you can just get on with doing what you do best. -
Content Writing
Say goodbye to spending hours slogging over blog posts, newsletters or web copy updates.
With Content Writing for Creatives, I can take your content and copywriting off your hands, so you can get back to your creative work. (Or, you could just take a nap. I won’t tell…)
Who I’ve Worked With
With over eight years of experience as a professional writer and editor, I've worked with globally recognised brands – and plenty of smaller ones too.
Here are a few companies I've worked with...










Kind Words from Previous Clients
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“Rachel is a fantastic writer/editor and has worked with us many times at Global. Her copy is always clear and concise, and she has made a real difference driving traffic to our sites. Would highly recommend!
Woody White, Deputy Managing Editor - Global Player
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“Whenever we have worked with Rachel, she has been professional, reliable and creative. She is a pleasure to work with.”
Huw Bendon, Managing Director - On Point Copywriting
How it works
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Mostly creative and lifestyle brands - people who want their story told with personality and spark. I work with founders, small teams, agencies and anyone who values copy that feels authentic and on-brand.
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Yes! Whether you have a detailed brand guide or just a tone/personality you want to capture, I’ll make sure the words sound like you and your brand.
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I can do both. If you already know your message, I’ll bring it to life. But if you’re still figuring out how to say what you mean, I’m here to help shape that too.
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I usually work on a project basis with clear quotes upfront. If you want ongoing support, we can talk retainer options too.
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A chat or a brief to understand your goals, audience, and style. I’ll also need to see whatever copy you’ve already got - but don’t worry if it’s a rough draft or not quite there yet!
While you’re here…
Blogging for Creatives: are blog posts still worth it in 2025?
Is it still worth investing in blog posts as a creative business?
How to audit your website copy: 5 simple questions for better engagement
Feel like your website copywriting could be doing a bit… well, more? A quick website copy audit might be all you need to turn things around.
How human storytelling can transform your brand’s content strategy
Learn how real human stories, expert insights and audience connection can transform your brand's content.
A guide to finding your brand’s unique tone of voice
A simple guide to how lifestyle brands can find - or refine - their unique tone of voice (TOV).
Ten useful things to do in between freelance jobs
Looking for new freelance work? Here’s how to keep busy while you wait for your next job…
Content writing vs copywriting: what’s the difference?
How is copywriting different from content writing? Here’s everything you need to know…
Seven reasons why hiring a copywriter is better than writing your own copy
Should you hire a copywriter for your business or latest project? Here are some reasons why it might be time to call in a pro…