I've always been captivated by the power of words – how they can transform a simple message into something that resonates, connects, and inspires action.

My journey with words began in journalism, where I discovered how storytelling could bring creative ideas to life. My work has appeared places like The Guardian, Vice, Metro, and i-D, where I had the privilege of telling people’s fascinating, wonderful and weird stories.

But something magical happened when I started working with creative businesses and independent brands. I realised these passionate founders and makers often faced a similar challenge:

They were brilliant at their craft but sometimes struggled to find the words that would make others see that brilliance too.

Since 2016, I've been helping creative, cultural, and lifestyle businesses craft messaging that truly connects. From my base in Bristol, UK, I collaborate with clients around the world who are doing their own thing – breaking away from traditional paths to create something meaningful.

I understand the freelance journey because I'm living it too (and occasionally documenting its rollercoaster nature in my newsletter, Outstanding Invoices).

When we work together, you're not just getting someone who can write (although I’m good at that too!) – you're getting someone who genuinely gets excited about your creative vision and knows how to translate that excitement into copy that attracts the right people to your business.

Ready to make your words work as hard as you do? Let's chat about how I can help with your website copy, content strategy, blog posts, newsletters, or brand voice.