Case Study: Interview/Feature Writing for The Guardian Labs
What The Client Wanted
The Guardian Labs, in partnership with Macmillan Cancer Research, needed a feature to highlight a local community cooking class as part of a branded content project.
The aim was to tell an engaging, human-focused story that aligned with Macmillan’s mission while resonating with The Guardian’s audience.
How I Did It
Attended the in-person event to gain first-hand insight and capture the atmosphere.
Conducted interviews with attendees to gather authentic, emotive perspectives.
Wrote an in-depth feature that balanced storytelling with the project’s key messaging.
Ensured the final piece maintained The Guardian’s journalistic standards and tone of voice.
What Happened Next
My article was published in both The Guardian print edition and online, reaching a wide audience.
Helped showcase Macmillan Cancer Research’s ‘Coffee Mornings’ in a new, accessible way.
Contributed to a successful branded content campaign that aligned with both The Guardian’s and Macmillan’s objectives.
