Project: Blog Content for Major Record Label

What The Client Wanted

A leading record label needed compelling blog content to engage music fans and creators.

They needed articles that were informative and engaging, with the CTA of advertising their subscription and licensing services.

The goal was to improve search visibility, improve brand visibility and drive subscriptions.

How I Did It

• Conducted in-depth research into industry trends and audience pain points to identify relevant and engaging topics.

• Wrote SEO-optimised blog posts designed to attract organic traffic and encourage social sharing.

• Ensured all content aligned with the label’s brand voice and storytelling style.

• Crafted compelling social media copy to promote blog content, drive engagement, and amplify reach.

What Happened Next

• Contributed to the label’s overall digital marketing efforts by enhancing online visibility.

• Strengthened audience engagement through compelling storytelling and shareable content.

• Helped position the label as a trusted resource for creatives and music professionals.

• Provided a foundation for ongoing content strategy, ensuring long-term growth and audience retention.

This project was completed under NDA, so identifying details have been removed.