Project: Blog Content for FutureLearn

What The Client Wanted

FutureLearn, an online learning platform, needed engaging blog content to attract learners, boost organic traffic, and establish itself as a go-to resource for professional development and lifelong learning.

The goal was to create informative, accessible, and SEO-optimised articles that showcased their courses while providing genuine value to readers.

How I Did It

• Researched key topics and trends in education, career development, and online learning for an audience of professionals and lifelong learners.

• Wrote SEO-driven blog posts that balanced informative insights with storytelling to keep readers engaged.

• Maintained FutureLearn’s approachable and authoritative tone, ensuring all content aligned with their brand voice.

• Created clear calls-to-action (CTAs) to guide readers toward relevant courses and encourage enrolments.

• Optimised posts for readability and accessibility, making complex topics digestible for the intended audience.

What Happened Next

• Enhanced FutureLearn’s online presence, helping them reach more learners through organic search.

• Engaged and informed readers, positioning the platform as a trusted source for professional and academic growth.

• Supported course conversions by seamlessly integrating course recommendations within valuable, well-researched content.

Samples

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