Case Study: Product Descriptions/SEO copy for a Leading Streaming Service

What The Client Wanted

A major streaming service probably installed on a device near you needed engaging, SEO-optimised product descriptions to enhance discoverability and user experience.

My goal was to create interesting, informative copy that not only highlighted key features but also improved search rankings and encouraged listeners to hit play.

How I Did It

• Used SEO analysis and keywords to create entertaining and informative product descriptions tailored to potential listeners and subscribers.

• Optimised copy with relevant keywords to improve search visibility while maintaining a natural, reader-friendly tone.

• Ensured all descriptions aligned with the brand’s voice and messaging guidelines.

• Provided well-structured copy formatted for easy implementation across the client’s website and app.

What Happened Next

• Contributed to improved search visibility, making it easier for users to discover their new favourite podcast.

• Helped enhance the overall user experience by providing clear and engaging descriptions.

• Supported the client’s marketing efforts by creating copy that aligned with their growth and engagement goals.

This project was completed under NDA, so identifying details have been removed.